P for The Purpose Group
Following previous year when Tiên art directed for The Purpose Group logo, played fun around letter P, this year Tiên & Trúc decided to have even more fun in a higher level of execution and art direction, and with help from a young talented team they came out with a stunning result.
These artworks come across The Purpose Group website, their notebook and other merchandises.
In this interesting project, we hands-on everything, like painting stuffs, building sets, making patterns...
It costed 1 month, 1 room of 24m2, 7 designers & art person, 14 hands, over 200 objects and a lot of fun.
The music: Rocket Ship by San Cisco.
Tien Vo: Creative direction / Art direction
Truc Vo: Set design / Props styling
Ngan Vo: Colour direction / Design / Props styling
Ngoc Merino: Props design / Industrial design / Props making
Quoc Trang Pham: Props design / Industrial design / Props making
Khanh Nguyen: Props design / Industrial design / Props making
Nguyen Viet Khang: Props design / Props making
Ngoc Nguyen & Thuy Huynh: Retouching / DI